2012 saw many rappers take the alcohol route in their business ventures, and 2013 is no different. Nas has inked a deal with Hennessey for their second annual “Wild Rabbit” campaign, in which he will be performing a private concert on January 15th at R Lounge in New York.

Cognac manufacturer Hennessy has partnered up with Livestream to broadcast the entire event, as well as post the video in its entirety after.  Fans of Nas will also be able to submit questions they would like answered during a live Twitter Q&A via @HennessyUS.

Heres what Nas had to say:

“This partnership with Hennessy has been almost two decades in the making, I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.”‘

Rodney Williams, Senior Vice President, Moet Hennessy USA

“Our ‘never stop, never settle’ mantra communicates a value at The Core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery.”

“Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions.”

Spotted at RD.